<aside> 💡 NEAR is a high-performance blockchain that is designed to be super-fast, incredibly secure, and infinitely scalable. NEAR’s vision is to create a network that enables people to re-imagine finance, creativity and community in new and inclusive ways. -NEAR Team

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Why use NEAR? (as an end user)

Whether you want to transfer some NEAR to your friend, buy an NFT, or use a DeFi tool or service, you'll be able to do so for a low transaction fee — 1000x lower than if you were to do it on another blockchain like Ethereum.

Why build on NEAR? (as an app developer)

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Source: near.org

Bonus: NEAR-native marketing hack for your clients

By the time you finish all 9 Lessons in this guide, you'll be ready to take on a crypto project/company as a client.

As you know, one of the problems crypto projects have with marketing is that on top of marketing their actual product/service, they often have to do the work of selling/educating their target customers on crypto in general (what it is, how/where to buy crypto, how to set up a wallet, etc).

To help make onboarding users to NEAR much simpler, NEAR introduced NEAR drops.

<aside> 💡 A NEAR drop lets you send a link to whoever you want with a certain amount of $NEAR attached to it.

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